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New Name, New Headquarters for CAB

December 4, 2009

BRONXWORKS EXECUTIVE DIRECTOR CAROLYN MCLAUGHLIN ANNOUCES THE NEW NAME (Photo: J. Fergusson)

BRONXWORKS' EXECUTIVE DIRECTOR CAROLYN MCLAUGHLIN ANNOUCES THE NEW NAME (Photo: J. Fergusson)

By JAMES FERGUSSON

The Citizens Advice Bureau has a new name: BronxWorks. The name was announced at a ribbon-cutting ceremony on Nov. 13 for the organization’s brand new administrative headquarters at 64 East Tremont Ave.

According to staff, “BronxWorks” better reflects what they now do. Citizens aren’t the only people they help, said Executive Director Carolyn McLaughlin, and they don’t just offer advice.

Plus, the old name had a habit of perplexing the general public. On more than one occasion, people have confused the acronym CAB with a livery service, said Ken Small, CAB’s development director.

The new name also gets across that fact that they’re Bronx-based, and serve Bronx residents.

CAB opened its first office in 1972. Today, they have more than 25 locations in the borough, and provide services to nearly 40,000 people a year, among them immigrants, seniors, the homeless, and people with HIV/AIDS.

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